Search


	Podcast:		Brand-Side
	Episode:		The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA
	Category:		Arts
	Duration:		00:26:17
	Publish Date:		2021-09-06 09:00:00
	Description:		Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.” If you want to innovate, you need the tenacity to bounce back from every “no” with another solution. Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client. In this episode, we discuss: -Theodor’s innovative ad-agency sitcom -Why mistakes aren’t the enemy, doing nothing is -How to balance the need for diverse input with leadership Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.
	Total Play:		0