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What happens to iconic guitar shops when the founders want to step away, and who makes sure those legendary brands do not disappear? In this episode of Bobby Owsinski’s Inner Circle Podcast, Bobby talks with Ben Montague, Founder and CEO of The North American Guitar Global, TNAG, about vintage guitars, legacy music retail, trusted online selling, and the future of some of the world’s most respected guitar stores.
Ben shares how he went from touring musician and guitar trader to building The North American Guitar, expanding into Nashville, partnering with Carter Vintage, and acquiring Norman’s Rare Guitars. Along the way, he explains why trust is everything in the vintage guitar market, how customer relationships still drive high-end instrument sales, and why preserving great retail brands matters to the entire music industry. This is a fascinating conversation about guitars, entrepreneurship, collectibles, and the people behind the stores that shape music history.
Guest links and episode links:
LinkedIn
Carter Vintage
Norman’s Rare Guitars
YouTube
TNAG Global acquires Norman’s Rare Guitars Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. |
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