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Home > Bikes & Big Ideas > New Products, New Trends, & Old Marketing Tactics
Podcast: Bikes & Big Ideas
Episode:

New Products, New Trends, & Old Marketing Tactics
Category: Sports & Recreation
Duration: 00:32:16
Publish Date: 2019-06-21 02:37:20
Description:

We talk with BLISTER senior bike editor, Noah Bodman, about Guerrilla Gravity’s modular designs; the emerging category of ‘Downcountry’ Bikes; whether ‘mullet bikes’ are just a fad; and whether the lingo used to market and sell bikes is in need of a refresh.

TOPICS & TIMES:

  • Guerrilla Gravity’s modular design (1:55)
  • Downcountry Bikes (8:27)
  • Which bike categories are shrinking? (15:20)
  • Mullet Bikes: just a fad? (17:04)
  • Bike industry marketing lingo (20:22)

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