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Elorie Slater runs the marketing department for Pivot Cycles, and we talk about her unusual path to becoming the head of marketing for Pivot; her take on the bike industry in the time of COVID, and where the industry goes from here; bike prices and “entry level” pricing; and the notion of women-specific gear and female participation in mountain biking. TOPICS & TIMES - Elorie’s background (4:12)
- Current bike industry trends (16:04)
- “Entry level” prices (25:23)
- Pivot’s frames (31:52)
- Ride Tuning (35:22)
- ‘Women Specific’ bikes (38:34)
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