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Home > Bikes & Big Ideas > The Strangest Bike? Structure Cycleworks founder, Loni Hull
Podcast: Bikes & Big Ideas
Episode:

The Strangest Bike? Structure Cycleworks founder, Loni Hull
Category: Sports & Recreation
Duration: 01:04:46
Publish Date: 2020-09-10 18:08:43
Description:

Structure Cycleworks arguably makes the coolest bikes out there — or the ugliest bikes out there. So we talked to Structure Cycleworks founder, Loni Hull, about why he introduced a front-linkage suspension design; why rear-linkage designs are everywhere, while front-linkage designs are utterly uncommon; and the pros and cons of bringing such an unorthodox bike to market. So whether you are a true bike dork or you just appreciate outside-the-box thinking and design, consider this is a ‘Must-Listen.’


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TOPICS & TIMES:


  • Your background (8:42)
  • When & why did you start Structure? (13:53)
  • Learning curve? (27:32)
  • First racers on the bike (31:05)
  • Geometry & hard tails (31:58)
  • Benefits of Structure’s design (38:38)
  • Wheel sizing (45:22)
  • Durability (46:57)
  • Warranty (50:59)
  • Trajectory of the bike industry (53:08)
  • Market acceptance & adoption (55:45)
  • Loni’s Big Idea (1:00:53)

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