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Home > Bikes & Big Ideas > Cassie Abel on Wild Rye, Women-Led Wednesday, & More
Podcast: Bikes & Big Ideas
Episode:

Cassie Abel on Wild Rye, Women-Led Wednesday, & More
Category: Sports & Recreation
Duration: 00:56:48
Publish Date: 2021-03-18 22:39:50
Description:

Cassie Abel is the co-founder and CEO of Wild Rye, which is a company that creates apparel for women-identifying outdoor-lovers, regardless of age, background, size, or skill level. But Cassie is not only running a women's apparel company, she is working to change the entire business landscape for women.

TOPICS & TIMES:

  • What is Wild Rye & why the name? (2:11)
  • Cassie’s background (3:49)
  • Operating out of Ketchum, Idaho (10:48)
  • Call-out culture (24:50)
  • Sustainability (31:47)
  • Women-Led Wednesday (33:17)
  • Receiving the Tory Burch Foundation Fellowship (38:36)
  • Pivot Cycles x Wild Rye collab (42:14)
  • Another big idea from Cassie (50:53)

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