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So how much of the Icelantic backstory do you know? Jonathan talks to Ben Anderson about the lucky breaks, tough beats, and key moments in the history of Icelantic; where their name and logo came from; working with Never Summer; prototyping & developing skis; how Icelantic got into the music business; and more. TOPICS & TIMES: - What is Icelantic? (5:34)
- Ben’s background (7:22)
- When did you decide to start a ski company? (12:55)
- College (15:54)
- Names & Logos (25:22)
- Funding (32:04)
- First Tradeshow (36:18)
- Manufacturing (38:48)
- Prototyping & Development (46:30)
- Expanding into Other Product Lines (54:03)
- Winter on the Rocks (1:05:15)
- What’s Next? (1:19:15)
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