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	Podcast:		Sub Club
	Episode:		Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba
	Category:		Technology
	Duration:		00:48:23
	Publish Date:		2025-08-06 09:00:00
	Description:		On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how they are able to charge for content when countless Zumba classes are available for free on YouTube. Top Takeaways:
	Total Play:		0