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	Podcast:		Sub Club
	Episode:		How to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather Company
	Category:		Technology
	Duration:		00:18:10
	Publish Date:		2025-03-03 10:00:00
	Description:		This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: balancing freemium and premium experiences, how The Weather Company uses AI to predict subscriber behavior, and why focusing on user value rather than monetization is the key to subscription success. Top Takeaways
	Total Play:		0