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	Podcast:		Sub Club
	Episode:		Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google
	Category:		Technology
	Duration:		00:52:27
	Publish Date:		2024-05-20 14:00:00
	Description:		On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google. Key Takeaways: There are now more ways to optimize revenue with Google Play Commerce, such as installment subscriptions and automatically adjusted local pricing. On Android, the leading apps diversify their monetization. Instead of offering just subscriptions, for example, they offer IAPs to cater for diverse user preferences. Tipping, for example, has seen huge growth. The leading Android apps also adjust their overall approach to cater for the huge and diverse user base. Just replicating your iOS strategy will only serve a small fraction of potential customers. How can you serve someone on a $200 phone as well as a $2000 one? “The consumer rarely buys what you think you sell” and understanding this can lead to secondary product-market fit, unlocking new growth. Stop thinking about your app in terms of the feature(s) it offers and more about what problem it solves. About Guest
	Total Play:		0