Search


	Podcast:		Sub Club
	Episode:		Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
	Category:		Technology
	Duration:		00:38:41
	Publish Date:		2022-07-27 08:00:00
	Description:		On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign. Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist. In this episode, you’ll learn: How to build a moat around your brand Paired’s growth stack & favorite data collection tools Tips for allocating ad spending & measuring advertising campaigns Why Bill Gates sent Gessica a cease and desist letter Links & Resources Albert Taboola Runtastic Fivetran Amplitude RevenueCat Snowflake Looker Phiture’s Mobile Growth Nightmares podcast Sub Club Podcast episode 39: 8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth Gessica’s Links Get Paired Current job openings at Paired Follow Paired on Instagram Follow Gessica on Twitter Gessica is on Instagram Gessica’s LinkedIn page Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club
	Total Play:		0