Search

Home > Sub Club > Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Podcast: Sub Club
Episode:

Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain

Category: Technology
Duration: 00:48:15
Publish Date: 2022-01-19 09:00:00
Description:

On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.


Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.


In this episode, you’ll learn:

  • How to make the transition from growth to revenue
  • Finding additional revenue opportunities beyond subscriptions
  • Tips for balancing brand awareness marketing and performance marketing

Links & Resources

Lisa Kennelly’s Links

Follow us on Twitter:

Total Play: 0