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Home > RevThinking > Check Your Briefs with Tim Hughes | Ep 064
Podcast: RevThinking
Episode:

Check Your Briefs with Tim Hughes | Ep 064
Category: Business
Duration: 00:55:41
Publish Date: 2019-03-23 00:18:03
Description: "What is it that makes you as the brief writer, what bit of yourself do you put into? Because otherwise it's just a flat piece of paper that could have been written by a robot." – Tim Hughes the Brief Doctor In this episode in our the Revthinking podcast, Joel Pilger speaks with Tim Hughes, the Brief Doctor. They discuss the rising importance of this little-understood thing known in our industry as “the creative brief.” As well as tackle questions like “When a creative brief is rescued from mediocrity, what is now possible?”
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