Spotify Podcast Statistics

Spotify is potentially the most popular music and podcast streaming service and reaches millions of people worldwide. 

The Spotify app offers a wide range of listening options, so there is typically something for everyone. We look at some Spotify podcast statistics to delve a little deeper into this popular global service. 

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Active Users

Spotify has 515 million active Spotify users worldwide. This is a massive jump from the first quarter of 2022 when Spotify’s target audience was at 422 million active users across the world.

It has become the go-to app for many as a music streaming and podcast listening service. This number is an increase from 2021 of 60 million users indicating Spotify’s continued popularity. 

Premium Subscribers

The service currently has 210 million Premium subscribers. This allows listeners to get rid of advertisements and enjoy their podcast undisturbed. Since 2017 this number has more than doubled. 

Revenue

It’s not surprising then that the majority of Spotify’s revenue comes from Premium subscriptions rather than from podcast advertising.

In 2022 Spotify revenue for the previous 12 months was just over $12 billion. This is more than a 17% increase year over year. 

Spotify Users

The split of Spotify users between men and women shows that women make up 56% of users with 44% being men. The majority of users are between the ages of 25-34, making up 29% of all Spotify users. 

How Do People Listen To Podcasts?

For most podcast listeners, 73% use their smartphones to play episodes. However, 13% of Americans use a desktop computer or laptop and 28% listen to podcasts as they are driving. 

Around 49% of Spotify listeners listen at home with young people listening on their TVs while doing things around the house. 

Accessibility Across The Globe

Although the United States makes up more than 50% of podcast listeners, the Spotify platform is accessible in 183 countries around the world. 

The UK makes up 6.3% of podcast listeners, with Canada accounting for 4.4% and Australia’s 4.5%.

Listeners Demographics

More than two-thirds of regular podcast listeners in America are between the ages of 12 and 34. The number of podcast listeners tends to decline as age increases. 

The number of female listeners hit an all-time high in 2021. More than two-thirds of those who listen to podcasts have a Bachelor’s degree or higher and an average household income of more than $75,000. 

Podcast Titles On Spotify

There are more than 4 million podcast titles on Spotify. This makes it one of the most popular podcast platforms, outperforming Apple Podcasts. 

Some of the most popular podcast creators and titles are The Joe Rogan Experience, Call Her Daddy, Crime Junkie, TED Talks Daily, and The Daily. 

Listeners Per Month

Spotify is estimated to reach 32.5 million listeners per month in 2022. Half of listeners between the ages of 35-44 and 22% of those over 55 years listen to podcasts on a monthly basis. 

Internationally, Sweden has the highest consumption of podcasts with Ireland and Brazil having the next highest number of listeners. 

Who Listens To Podcasts?

Podcast demographics are changing every year, but currently, 57% of listeners are white, 13% are African American, 16% are Hispanic, 4% are Asian and Others make up the final 10%. 

There are 104 million Americans who listen to Spotify podcasts regularly with 80 million of those being weekly podcast listeners. 79% of the US population is familiar with podcasting. 

Podcast Length & Frequency

About 50% of podcasts are between 20-60 minutes long. 15% are 10-20 minutes and 17% are more than an hour long. 

An estimated 38% of episodes are published every 8-14 days, 36% every 3-7 days, and 18% every 15-29 days.

How Popular Are Podcasts?

Since the early 2000s, the podcast industry has grown steadily and dramatically.

It mirrored the growth of smartphones and smart speakers such as Amazon Alexa with 88% of Americans owning a smartphone and 35% owning a smart speaker. 

By 2022, 62% of the population over 12 years of age had listened to a podcast with 73% having listened to online audio in the last month. 26% of Americans are weekly podcast listeners. 

Top Podcasts

The top podcast on Spotify is The Joe Rogan Experience, which is a Spotify exclusive.

Joe Rogan is popular among young male listeners and a controversial figure, adding to people’s interest in his podcast. He gets around 11 million listeners for each episode. 

The number 2 spot is taken by The Daily hosted by Michael Barbaro covering international and domestic politics. It gets approximately 2 million listeners per episode. 

In third place is This American Life or TAL hosted by Ira Glass. This show won a Pulitzer Prize in 2020 for best audio journalism. It tells true stories about ordinary people in America. 

Most Popular Podcast Genres & Directories

More than 22% of podcast listeners prefer comedy as a genre with news podcasts being the second most popular podcast genre at 21%. 

True crime has 18% of weekly listeners and sports get 17%. Other popular genres are religion and faith, politics, self-help, investigative journalism, and finance. 

Spotify and Apple Podcasts are the two most popular directories for podcasts. Between them, they are responsible for more than 66% of all downloads and listeners in the podcast space. 

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Behavior & Trends

Podcast listeners are more likely to own a smart speaker and to follow brands on social media. Those who are avid podcast listeners have a time spent listening of 65 minutes more radio than the average American. 

On average, podcast fans will listen to 8 different new podcasts per week and 80% will listen to the entire podcast of every episode they tune into. 

Super listeners are those who will consume an average of more than 11 hours of podcasts per week. They will also listen to content that contains video. Around 94% are more likely to subscribe to a premium streaming service. 

In Conclusion

Spotify is one of the top two podcast streaming services in the world, competing mostly with Apple Podcasts. They have millions of listeners and are growing in popularity every year. 

We hope you have enjoyed this guide to Spotify podcast statistics, and we wish you happy listening to your favorite Spotify podcast episodes.