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Home > Borja Rojano > The Latest Podcast Stats and How to Put Them to Use
Podcast: Borja Rojano
Episode:

The Latest Podcast Stats and How to Put Them to Use
Category: Fashion & Beauty
Duration: 00:00:00
Publish Date: 2023-06-21 05:49:17
Description:

If you’re seriously considering making a podcast, it’s only due diligence to start looking into some podcast stats for a number of reasons:

  1. Knowing what podcast host or platforms are popular; and trending/popular podcast genre can help you to decide which one you want to use (also see, ‘How To Choose A Podcast Category‘).
  2. Knowing what demographic of people tend to listen to podcasts, or certain podcast platforms can inform who your target audience is, or perhaps who it should be. This in turn will influence how you present the material and content of your podcast, as well as how it comes across.
  3. Knowing the rate at which podcast listener numbers are growing can help you decide whether it’s worth pursuing.
  4. You can learn what is considered good stats for a podcast, as well as how you can check your own podcast stats, so you’re in a position to judge just how well your podcast is doing.
  5. If you wish to monetize your podcast through ads, then advertisers may wish you to hit certain stats before they will show any interest (also see, Podcasting As A Business‘).

So, to that end, here are some key podcast listening stats to know about! Side note – the stats provided herewith were accurate when the article was originally written.

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