Search

Home > Borja Rojano > Elon's Chess Game
Podcast: Borja Rojano
Episode:

Elon's Chess Game
Category: Fashion & Beauty
Duration:
Publish Date: 2016-04-27 16:08:05
Description:

If you think about Tesla as a car company you are missing the bigger game. I use Aggregation Theory -again- to make the case that Tesla can become the ultimate disruptor energy generation.

  • 00:00

    The original Tesla, father of AC distribution

    : View Image
  • 01:51

    I want to make the point that Tesla is not a car company but an Energy company, wherein the car is just a device that consumes that energy. 

  • 03:32

    I don't think you can justify Tesla's product launch, which by some metrics may be the most successful in history, with classical marketing theory. I compare Tesla's top-to-bottom strategy with the seemingly identical move by Porsche years ago when launching the Boxter.

  • 08:10

    We don't have an energy problem in this planet, but an energy density problem.

    Tesla's battery is the most energy dense in the car industry, but is still way behind hydrocarbons. This is not an issue, though, for most people with normal car usage. 


  • 11:42

    Tesla is doing this to the energy distribution industry.

    : View Image
Total Play: 0