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	Podcast:		Borja Rojano
	Episode:		Our Little Disruption
	Category:		Fashion & Beauty
	Duration:
	Publish Date:		2016-04-29 16:43:55
	Description:		Tomorrow we present a new feature that I believe can reshape an industry, and I am so excited about it that I made it the subject of today's talk. 00:00 Image: View Image 00:47 "Disruption" is an overused word. It does not mean "becoming hugely successful", but reshaping an entire economic sector. Napster, for example, was a hugely disrupting company but not a successful one. 01:58 From tomorrow you can place an affiliate link from Amazon on your cards. Having the link on your cards means a call to action which is linked to the audio, so you can act on it when you hear about the product. It reduces friction and makes it more likely that people will actually buy the product. [Hear my talk about Aggregation Theory or read the original blog post] 06:58 The model above is an ad agency, we are the bottom. : View Image 08:00 By allowing anyone to choose and read their ads we allow optimization. People will find the ads they think are optimal. They also can pay more than agency ads!
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