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Home > With love and data > #001 [EN] Marketing is anything but advertising - Javier Sanchez Lamelas
Podcast: With love and data
Episode:

#001 [EN] Marketing is anything but advertising - Javier Sanchez Lamelas
Category: Business
Duration: 00:30:41
Publish Date: 2018-02-01 18:11:23
Description: How the invention of Coke Zero started with losing 90 Million Dollars. Javier Sanchez Lamelas tells the story about how a failed product-launch led to the invention of one of the most impressive FMCG success stories in the past 15 years: Coke Zero.  Javier is the former Global VP Marketing of Coca Cola and author of the Book "Marketing: The Heart and Brain of Branding". Contents: 00:50 From losing 90M $ to the launch of Coke Zero 07:28 Marketing is far more than advertising 14:30 Forget about research 20:50 Company policies vs. creativity 23:55 Lateral thinking
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