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Home > The Bootstrapped Founder > 388: The Job To Be Done: Understanding Customer Value Communication
Podcast: The Bootstrapped Founder
Episode:

388: The Job To Be Done: Understanding Customer Value Communication
Category: Business
Duration: 00:11:44
Publish Date: 2025-05-02 10:00:00
Description:

PMF is MIA without JTBD. Make sense? :D

The "job to be done" sits at the core of my customer's use of my product. I need to understand it to understand them. To fathom their needs.

This week, I'll share how I approach that — and why it's taken me years to get here.

The blog post: https://thebootstrappedfounder.com/the-job-to-be-done-understanding-customer-value-communication/
The podcast episode: https://tbf.fm/episodes/388-the-job-to-be-done-understanding-customer-value-communication


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Podcast: https://thebootstrappedfounder.com/podcast

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My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
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