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Home > The Bootstrapped Founder > 208: Louis Nicholls — Growing Your Newsletter


	Podcast:		The Bootstrapped Founder
	Episode:		208: Louis Nicholls — Growing Your Newsletter
	Category:		Business
	Duration:		00:51:17
	Publish Date:		2023-04-19 13:00:00
	Description:		When it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong. Louis will show you how to do email right. 00:00:00 Why did you choose to build SparkLoop? 00:05:23 Grow an audience, monetize a list 00:09:07 How do you maintain customer quality in a network? 00:14:55 Advice on how to cross-link your knowledge with other channels. 00:18:48 How much is too much in terms of "buying" subscribers? 00:21:59 What makes a newsletter word of mouth-worthy? 00:27:48 Struggling with self-promotion 00:31:51 What makes a good or a really bad cold email? 00:36:44 Why all cold emails look the same 00:42:57 Why a good message is never cold 00:48:57 Borrowed audiences always have risk My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm The blog post: https://thebootstrappedfounder.com/louis-nicholls-growing-your-newsletter/ The podcast episode: https://share.transistor.fm/s/8e4bcbf9 The video: https://youtu.be/FNolzZtXjLI You'll find my weekly article on my blog: https://thebootstrappedfounder.com Podcast: https://thebootstrappedfounder.com/podcast Newsletter: https://thebootstrappedfounder.com/newsletter My book Zero to Sold: https://zerotosold.com/ My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/ My course Find Your Following: https://findyourfollowing.com
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