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Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more. 00:00:00 How to think about scarcity 00:04:16 Josh's newsletter(s) 00:08:49 Ads that feel less like ads 00:12:21 Why you need to know what you want to sell 00:16:20 How Josh got started 00:22:02 Advertising is just another way for people to connect 00:26:32 Maintain and improve the quality of your audience 00:30:51 How to get people to subscribe to your newsletter 00:34:54 Why you need to shorten your email newsletter 00:39:28 How to use video as part of your content strategy 00:48:12 Empathy with the needs of your audience 00:51:31 Helping your reader 00:57:16 Having an audience centric approach to business My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/ The podcast episode: https://share.transistor.fm/s/6bbf0f6e The video: https://youtu.be/AND8f7I_Tr0
You'll find my weekly article on my blog: https://thebootstrappedfounder.com Podcast: https://thebootstrappedfounder.com/podcast Newsletter: https://thebootstrappedfounder.com/newsletter My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/ My course Find Your Following: https://findyourfollowing.com Find me on Twitter: https://twitter.com/arvidkahl/
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