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Home > The Bootstrapped Founder > 186: Brennan Dunn — Mastering Email Marketing


	Podcast:		The Bootstrapped Founder
	Episode:		186: Brennan Dunn — Mastering Email Marketing
	Category:		Business
	Duration:		01:02:46
	Publish Date:		2023-02-01 14:00:00
	Description:		Brennan shares the secrets to using emails to build relationships and increase your revenue. Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You’ll also hear what most people get wrong in email marketing. Here’s Brennan. 00:00:00 Brennan Dunn 00:00:48 What is up with email clients? 00:05:05 Integrating with large platforms 00:08:34 Maybe build a competitor? 00:12:12 Emails and metadata 00:16:20 Email personalization and how it works 00:22:07 How do you get started with this? 00:25:28 Focusing time and effort on certain platforms 00:31:24 The difference between an email list and a newsletter 00:36:30 The importance of segmentation 00:41:06 Use segmentation to increase your list 00:48:56 Customer centric marketing 00:54:24 Is email the right medium to de-risk? 00:59:20 Don’t over-saturate - Mastering Email Marketing with Brennan Dunn - Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course - Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship This episode is sponsored by MicroAcquire. You can also watch this episode as a video on YouTube.
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