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	Podcast:		Project A Podcast
	Episode:		US go-to-market strategy for European scale-ups \| PAP#109
	Category:		Business
	Duration:		00:37:19
	Publish Date:		2021-05-06 12:07:58
	Description:		What does it take for a European scale-up to nail go-to-market in the US? Charlotte, our Head of Venture Development, picked the brain of Scott Sinatra who is Chief Revenue Officer at Dixa, the customer engagement platform and Project A portfolio company. As a global sales leader with experience at Glassdoor and Glint, Scott truly understands what it takes to internationalise from a commercial perspective. He shares his best practices, who to look for as your first hire on the ground, how to find a strong sales leader like himself and what you need to have in place as a company before you make the leap across the pond.
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