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Home > Project A Podcast > Linkedin: Challenging the Blue Giant - with Gianluca Lupo at Social Ads Meetup @Project A
Podcast: Project A Podcast
Episode:

Linkedin: Challenging the Blue Giant - with Gianluca Lupo at Social Ads Meetup @Project A
Category: Business
Duration: 00:18:26
Publish Date: 2019-08-02 07:55:22
Description:

610 million professionals, 30 million company pages and more than 50% feed engagement. Is the social network for professionals ready to challenge the Blue Giant in the advertising field? Linkedin Ads is a powerful platform, full of opportunities but also challenges and obstacles - like pricing, targeting options and creatives. Finding the right account and campaign setup is the key to success. 

The roadmap of the advertisement platform development looks very similar to Facebooks’ of a few years ago. Indeed, 2019 was the year were Linkedin rolled out interest targeting, lookalikes and conversion based campaign optimisation; arrows which Facebook has had in its quiver for years. Did Linkedin efforts manage to cover the ground separating its technologies from Facebook ones?

Listen to Gianluca Lupo, Display Marketing Manager, Project A @Social Ads Meetup from 01.08.2019 discussing the possibilities, best practices and developments of the Linkedin Ads platform during the Social Ads Meetup at Project A Ventures. We try to highlight the strength and weakness points of the social network for professionals, giving at the same time a 360 degrees overview of its possibilities. Enjoy!

Guest: Gianluca Lupo - Display Marketing Manager Project A Ventures

Language: English

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