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	Podcast:		Project A Podcast
	Episode:		The Impact of Data and Analytics on Marketing - with Dorothee Seedorf and Philipp Werner \| PAP #010
	Category:		Business
	Duration:		00:28:37
	Publish Date:		2018-01-12 09:27:14
	Description:		Data collection and analysis have transformed the way marketing departments work. Today, it’s essential that marketers have a data-driven mindset and an ability to interpret and translate data into actionable insights. This helps them spend their budgets more efficiently as in the past. However, we’ve still got a long way to go. Customer journeys in the digital age are complicated, and many companies still rely on last-click attribution. In this episode, the third in our BI series, our CMO Dorothee Seedorf discusses with Philipp Werner, Director of BI, how the two departments work together at Project A to overcome these challenges. PAP#010 is the third part of our series on BI. Moderation: Rainer Berak Guests: Dorothee Seedorf, Philipp Werner Language: English RSS Feed: http://project-a.libsyn.com/rss
	Total Play:		0