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Home > WSJ Tech News Briefing > Will Consumers Embrace a Fake Influencer?
Podcast: WSJ Tech News Briefing
Episode:

Will Consumers Embrace a Fake Influencer?
Category: Technology
Duration: 00:09:04
Publish Date: 2018-12-17 02:00:00
Description: Lil Miquela is an online star with a big Instagram following. She's also fake, a computer-generated influencer. The Wall Street Journal's Yoree Koh says CGIs are a test of the power of social media celebrity.

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