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Home > Nonprofit Answers > 034 - How Do We Use an Email Welcome Series to Reduce Donor Attrition?
Podcast: Nonprofit Answers
Episode:

034 - How Do We Use an Email Welcome Series to Reduce Donor Attrition?

Category: Government & Organizations
Duration: 00:13:29
Publish Date: 2020-03-11 16:56:11
Description:

A key to success for your fundraising efforts is to decrease donor attrition - the percentage of people who give and then stop giving - and get multiple gifts after you acquire a new donor. You need to build relationships with donors, have them feel valued and appreciated for their donations, and demonstrate impact. You can accomplish these things with a new donor email welcome series.

In this episode, you will learn a four part email series that will help retain more donors and get that second gift.

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