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Home > MAEKAN > Building the Brand — Learning When to Bob and When to Weave
Podcast: MAEKAN
Episode:

Building the Brand — Learning When to Bob and When to Weave
Category: Arts
Duration: 00:36:23
Publish Date: 2017-10-03 23:00:00
Description:

Listen to the story here and see the accompanying photos at MAEKAN.com for the best experience.

MAEKAN’s approach to documenting stories has been highly methodical, structured and organized. We achieved great editorial results over the past few months by sticking with this formula. However, as our body of work continues to grow, the importance of making judgment calls and quick adjustments becomes all the more important. That's not to say having a gameplan doesn't work. It's about being able to identify opportunities that unfold and having enough flexibility to react in order to maintain the authenticity of a story.

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