Search


	Podcast:		Logo Geek \| The Logo Design & Branding Podcast
	Episode:		Creating a Unique Brand Story with Gregory V. Diehl
	Category:		Arts
	Duration:		00:56:36
	Publish Date:		2020-11-29 22:28:01
	Description:		We all love to hear, read or watch a good story. But have you considered that a brand can have a story too? If you're a business owner, creating a story might be deemed as a low priority task. But did you know that a well-crafted brand story will allow a business to display its uniqueness, increase sales, help founders build more a fulfilling business, and attract and retain good staff too? To learn more about the importance of story when building a business Ian Paget interviews Gregory V. Diehl, author of 'Brand Identity Breakthrough', a book created to help business owners craft their company's unique story to make their products irresistible. In this interview, we'll break down how to create a brand story, and how to tell it too. Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brand-story
	Total Play:		0