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Home > Knowledge@Wharton > This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy
Podcast: Knowledge@Wharton
Episode:

This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy
Category: Business
Duration: 00:10:27
Publish Date: 2025-09-26 08:00:00
Description: Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps.

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