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Home > Knowledge@Wharton > Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson
Podcast: Knowledge@Wharton
Episode:

Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson
Category: Business
Duration: 00:16:05
Publish Date: 2025-07-01 08:00:00
Description: Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series.

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