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Home > Knowledge@Wharton > What Makes Virtual Influencers Effective?
Podcast: Knowledge@Wharton
Episode:

What Makes Virtual Influencers Effective?
Category: Business
Duration: 00:12:23
Publish Date: 2025-05-09 08:00:00
Description: Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes.

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