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Home > Knowledge@Wharton > Why Influencers Should Pay Attention to Word Choice
Podcast: Knowledge@Wharton
Episode:

Why Influencers Should Pay Attention to Word Choice
Category: Business
Duration: 00:12:30
Publish Date: 2024-09-16 16:00:33
Description: The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger.

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