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Podcast: Knowledge@Wharton
Episode:

The Trick to Boosting Customer Referrals
Category: Business
Duration: 00:13:35
Publish Date: 2024-09-09 16:00:00
Description: Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals.

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