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Home > Knowledge@Wharton > Surviving the Attention Economy: How to Keep Audiences Engaged
Podcast: Knowledge@Wharton
Episode:

Surviving the Attention Economy: How to Keep Audiences Engaged

Category: Business
Duration: 00:13:49
Publish Date: 2023-09-05 17:31:55
Description: New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention.

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