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Home > Knowledge@Wharton > How the Medium Shapes the Message in Marketing
Podcast: Knowledge@Wharton
Episode:

How the Medium Shapes the Message in Marketing
Category: Business
Duration: 00:15:16
Publish Date: 2023-02-20 20:27:52
Description: What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.

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