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Home > Knowledge@Wharton > Why Online Shoppers Aren’t Falling for Exploding Deals
Podcast: Knowledge@Wharton
Episode:

Why Online Shoppers Aren’t Falling for Exploding Deals
Category: Business
Duration: 00:12:11
Publish Date: 2022-12-20 14:52:53
Description: Time-limited sales are a marketing staple in retail stores, but those same scarcity tactics don’t work online to move products and increase profits. Wharton marketing professor Cait Lamberton explains why.

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