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Home > Knowledge@Wharton > How to Get the Most from Your Customer Data
Podcast: Knowledge@Wharton
Episode:

How to Get the Most from Your Customer Data
Category: Business
Duration: 00:28:40
Publish Date: 2022-11-01 13:57:49
Description: ‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base.

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