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Home > Knowledge@Wharton > The Science of Blockbusters: What Makes a Good Story?
Podcast: Knowledge@Wharton
Episode:

The Science of Blockbusters: What Makes a Good Story?

Category: Business
Duration: 00:14:28
Publish Date: 2022-03-07 19:14:49
Description: New research co-authored by Wharton’s Jonah Berger quantifies why some movies, television shows, and other stories are more successful than others.
Total Play: 0