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Home > Knowledge@Wharton > Curbing Clutter: Why Do We Hold On to Things We Never Use?
Podcast: Knowledge@Wharton
Episode:

Curbing Clutter: Why Do We Hold On to Things We Never Use?
Category: Business
Duration: 00:11:56
Publish Date: 2021-11-16 15:12:08
Description: Products often become clutter when consumers save them for special occasions that never arrive. Wharton’s Jonah Berger explains why marketers may want to avoid making items seem too special or exclusive.
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