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Home > Knowledge@Wharton > Into the Metaverse: Can Facebook Rebrand Itself?
Podcast: Knowledge@Wharton
Episode:

Into the Metaverse: Can Facebook Rebrand Itself?
Category: Business
Duration: 00:08:41
Publish Date: 2021-11-08 20:12:18
Description: Facebook’s name change to Meta signals a lot more about the company than a simple rebrand. Wharton marketing professor Patti Williams breaks down the decision and its implications for the world’s largest social media network.
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