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Home > Knowledge@Wharton > Want to Make Retail Customers Happy? Give Them a ‘Wow’ Experience
Podcast: Knowledge@Wharton
Episode:

Want to Make Retail Customers Happy? Give Them a ‘Wow’ Experience
Category: Business
Duration: 00:24:06
Publish Date: 2021-04-13 17:31:02
Description: What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study from Wharton’s Jay H. Baker Retailing Center and The Verde Group.
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