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Home > Knowledge@Wharton > Less Is More: Redefining the Luxury Goods Market
Podcast: Knowledge@Wharton
Episode:

Less Is More: Redefining the Luxury Goods Market
Category: Business
Duration: 00:22:56
Publish Date: 2021-04-06 14:09:06
Description: Conspicuous consumption is giving way to a new ethos called minimalist luxury. Wharton’s Pinar Yildirim and John Zhang explain how the makers of high-end goods can respond to this market trend.
Total Play: 0