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Home > Knowledge@Wharton > What’s Mine Is Ours: How Consumption Is Changing
Podcast: Knowledge@Wharton
Episode:

What’s Mine Is Ours: How Consumption Is Changing
Category: Business
Duration: 00:28:36
Publish Date: 2021-03-02 17:09:51
Description: Firms benefit when consumers feel they “own” a product. But in the sharing economy, goods and services are becoming more experiential and impermanent. New research co-authored by Wharton’s Deborah Small explains this shift and offers marketing strategies to help preserve that feeling of “mine.”
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