Search

Home > Knowledge@Wharton > What Makes Some Ads More Shareable Than Others?
Podcast: Knowledge@Wharton
Episode:

What Makes Some Ads More Shareable Than Others?
Category: Business
Duration: 00:10:55
Publish Date: 2021-02-02 09:57:18
Description: Millions tune into the NFL Super Bowl each year to watch the game’s entertaining advertisements. A new study co-authored by Wharton’s Jonah Berger shines light on the emotions that make people more likely to share what they see.
Total Play: 0