Search


	Podcast:		Knowledge@Wharton
	Episode:		What Makes Songs Popular? It’s All About ‘You’
	Category:		Business
	Duration:		00:20:42
	Publish Date:		2021-01-26 12:32:35
	Description:		Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers, and what that could mean for other products.
	Total Play:		0