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Home > Knowledge@Wharton > Rebranding the NFL: How the League Shifted Its Message on Racial Justice
Podcast: Knowledge@Wharton
Episode:

Rebranding the NFL: How the League Shifted Its Message on Racial Justice
Category: Business
Duration: 00:08:24
Publish Date: 2020-09-11 20:21:37
Description: In a stark turnabout, the NFL is now embracing the same goals of social justice and racial equality that cost quarterback Colin Kaepernick his football career. Experts explain the change and why other brands should follow suit.
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