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Home > Knowledge@Wharton > How to Get Voters Off the Fence? With a Soft Touch
Podcast: Knowledge@Wharton
Episode:

How to Get Voters Off the Fence? With a Soft Touch
Category: Business
Duration: 00:12:10
Publish Date: 2020-10-12 14:04:57
Description: Whether it’s marketing a product or winning an election, change agents never succeed by forcing their beliefs on others, says Wharton’s Jonah Berger.
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