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Home > Knowledge@Wharton > The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
Podcast: Knowledge@Wharton
Episode:

The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
Category: Business
Duration: 00:14:53
Publish Date: 2020-03-04 15:48:23
Description: From designer street wear to lobster macaroni and cheese, mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton’s Jonah Berger examines why that’s happening and what it means for brands.
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