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Home > Knowledge@Wharton > Has the Sharing Economy Disrupted Marketing? Not Quite…
Podcast: Knowledge@Wharton
Episode:

Has the Sharing Economy Disrupted Marketing? Not Quite…
Category: Business
Duration: 00:11:32
Publish Date: 2019-10-31 14:02:25
Description: A new paper by Wharton's Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.
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